Brand & Web · 2025
A high-end London refurbishment studio given an editorial site — large-scale photography, a project archive by typology, and one clear path to a quote.
- Services
- Brand & Corporate IdentityWebsite Design & BuildSEO — Web & Local Search
- Headline
- A renovation studio that looks like its work
- Year
- 2025
- Live site
- www.starhomelondon.com
Overview
Star Home London delivers bespoke refurbishment across the city. Their finished work sits in the luxury bracket; the way trades are usually presented online does not.
The challenge
The default in the sector is a brochure site — a services list, a gallery, a phone number. For a studio charging premium rates, that pricing signal works against them before a client ever sees the craftsmanship.
How we approached it.
Set an editorial language
Large-scale photography carrying the pages, with type and spacing borrowed from interiors publishing rather than from contractor websites.
Organised the archive by typology
Projects grouped by the kind of work they are, so a prospective client can find the job that resembles theirs instead of scrolling a single feed.
Kept one route to a quote
A single quote-driven enquiry path running through the site — for a considered, high-value purchase, more calls to action means fewer decisions made.
Built it for image speed
Astro with Tailwind, so a photography-led site still paints fast — the images are the argument, and they have to arrive before the visitor leaves.
What shipped
What's live for Star Home London.
Project archive structure
Single enquiry path
Built for fast image delivery
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