Brand & Web · Booking · 2024
A Warsaw hair salon whose before-and-afters were already doing the selling — given a booking-led site that finishes the job.
- Services
- Website Design & BuildBooking & Reservation SystemsBrand & Corporate IdentityProfessional Photography
- Headline
- Instagram proof turned into bookings
- Year
- 2024
- Live site
- www.nkbeautystudio.pl
Overview
NK Beauty Studio is a hair salon in Warsaw's Ochota district with a genuinely strong body of transformation work — the kind of before-and-after that makes the case on its own.
The challenge
Instagram was driving discovery and then stopping. People saw the work, admired it, and had nowhere obvious to go next; every booking still had to be arranged by message.
How we approached it.
Made the transformations the site
The before-and-after gallery became the centrepiece rather than an afterthought — the proof that was already working got the room it needed.
Cut it down to one action
A single primary call to action — Book now — repeated through the page, so there's never a moment where the next step is ambiguous.
Wired booking into the salon's calendar
The booking flow goes straight into the scheduling system the salon already runs, so an online booking is a real appointment, not another message to answer.
Built it fast and indexable
Next.js with Tailwind, with the services catalogue and transformations indexed — so the work shows up in search, not only in the feed.
What shipped
What's live for NK Beauty Studio.
Primary action: Book now
Into the salon's own calendar
Transformations and services
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