Clinic · Web & Google Ads · 2025
A Warsaw podology clinic — medical foot treatment presented plainly, priced openly, and backed by paid search.
- Services
- Website Design & BuildGoogle AdsSEO — Web & Local Search
- Headline
- A podology clinic that books itself
- Year
- 2025
- Live site
- masterfoot.pl
Overview
Master Foot treats feet for children and adults — ingrown nails, corns, cracked heels and routine podological care — from a Warsaw clinic open from ten in the morning until eight at night.
The challenge
People arrive at a podologist in discomfort, searching for a specific problem, and they want to know three things immediately: can you fix this, what does it cost, and how soon can I come in. A site organised around the clinic rather than the complaint answers none of them fast enough.
How we approached it.
Organised it by the complaint
Ingrown nails, corns, cracked heels — the symptom someone actually typed into a search box is the way into the site, not a list of clinical departments.
Put the prices and the clock on the page
Every treatment listed with its price and how long it takes, from a 20-minute consultation to a two-hour podological pedicure, so cost and time off work are both known before booking.
Kept one action throughout
Book a visit, in the header and repeated down the page — for someone in pain, the fewer decisions between arriving and booking, the better.
Ran paid search behind it
Google Ads on the treatment searches people make when a foot problem stops being ignorable, pointed at the pages that answer them.
What shipped
What's live for Master Foot.
Care tracks: cosmetic, medical, specialist
Prices and treatment durations
Paid acquisition running
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